Episode 168 – The Exciting Sherwin Williams Color Trends and Color Of The Year for 2024 with Sue Wadden

We are thrilled to have Sue Wadden back on the show! She has joined us every year since 2018. Each year, she works in collaboration with the Global Forecast Team, a group of color and design professionals within the company, to put together the Colormix® Forecast. Together, they conduct thorough research and have an intensive workshop to determine prevailing color trends for the upcoming year. 

We can’t wait for Sue to reveal the “Color of the Year “ and to talk about “Color Trends for 2024.”

1. Check out the new way Sherwin Williams is reporting color trends with the new Anthology Volume One collection of 48 hues organized by color family. 

2. Listen to Sue Wadden, Director of Color Marketing explain the work involved and the meaning behind how the Color of the Year is chosen. 

3. Go to https://www.sherwin-williams.com/en-us/color-of-the-year-2024 to read more about the Color of the Year. Spend some time on the Sherwin Williams website viewing beautiful images of the Color of the Year and the Anthology collection of colors used in rooms on walls, cabinetry, and trim.  

4. You can order color chips and Peel and Stick samples at https://www.swsamples.com if you are a homeowner and if you are in the trade, connect with your Account Executive. Designer samples can be ordered now with your PRO+account at https://www.sherwin-williams.com/account/register 

Sponsored by Esteem Media

Esteem Media is home to leading national and local media brands in luxury home design, fine wine and content marketing education focusing on connecting professionals and consumers around their passions and businesses. 

Some of their upcoming events include a Design Influencers Pop-Up event at the Dallas Market Center on November 7, 2023. Check it out at designinfluencersconference.com.  

The Luxury Home Design Summit returns to the Chatham Bars Inn in Chatham, Massachusetts May 20-22, 2024. Registration opens at the end of September and will build upon the enormous success of its previous four events. https://luxuryhomedesignsummit.com

Lastly, they are announcing their new name and venue – Design Influencers Leadership Conference in Napa February 10-12, 2025. The new format maintains the event’s traditional and core content of design influencer marketing education and brand/influencer connection programs, while tackling new opportunities and challenges in operations and marketing that have become crucial for leaders of influential design business to master. In addition, the special benefits of its new home destination, Napa Valley, will be incorporated in the event experience. Look for registration and travel details in late fall of 2023. Check it out here - https://designinfluencersconference.com.