Ep 146: Guest Molly Schoneveld, The Storied Group PR
Today on Inside Design with Kandrac & Kole, we are joined by PR expert Molly Schoneveld. Molly has extensive experience working with companies to grow their publicity. During this episode, she talks to us about the importance of social media while also having a secondary platform that you own, such as a blog, podcast, or YouTube channel. Molly tells us about her predictions for 2023 and where publicity is heading.
You will learn about the importance of having a handle on your finances and how to put your mindset above everything else. Tune in today for some excellent tips on growing your audience!
In This Episode:
[4:20] Molly tells us about her blog and how that has led her to where she is today.
[7:11] What does Molly mean by social media being like a magazine vs. a sole means for your business?
[10:43] Molly’s predictions for 2023.
[13:51] Where is the best place for designers to show their work?
[16:30] How do businesses decide whether to hire someone to do their social media or not?
[18:48] What does it mean to put your mindset over everything?
[22:46] Molly shares her thoughts on how a business should handle its finances.
KEY TAKEAWAYS:
Social media should not be your entire strategy for increasing business or advertising since social platforms are out of your control. Email newsletters, podcasts, and blogs are excellent tools since you own them.
Keywords on Pinterest and getting featured on other tastemakers' blogs are a great way to get your name out there and your products seen by more people.
Some small business owners want to ignore finances, but the wiser you are about what's coming in and going out every month will save you. You won't get blindsided if an emergency arises.
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